Master Lock® smartTOUCH™ Garage Door Opener To Be Featured on Popular Home Improvement Show
OAK CREEK, Wis., Aug. 27
PRNewswire-FirstCall
Master Lock Company, LLC, known for its padlocks and other consumer security products, today announced that the first product in a previously announced partnership with
bioMETRX, Inc., a leading developer of consumer finger activated products, will be featured on a nationally-aired home improvement television show. On August 28, 2007, Weekend Makeover will feature a segment highlighting the Master Lock® smartTOUCH™ Garage Door Opener. The show is set to air at 8 AM EDT on the Women's Entertainment Network.
The segment will feature the convenience and security that the Master Lock® smartTOUCH™ Garage Door Opener offers to homeowners of all ages. The product is the only universal wireless finger activated garage door switch
that recognizes the actual user who then can open and close garage doors without keys or PIN codes. This is the first time that the product has been featured in the media under its new co-branded name.
"The product provides cutting edge technology that is so simple to use and
secure, that it can be used by everyone safely and effectively," commented Steve Hedlund, Vice President of Growth & Innovation for Master Lock.
"We are delighted that our innovations have not only been recognized by an industry leader such as Master Lock®, but the national media, as well," stated Mark Basile, Chief Executive Officer for bioMETRX, Inc. "Together with
Master Lock, we are excited to introduce this technology to consumers starting with October availability at Home Depot stores."
About Master Lock
Master Lock is the world's largest manufacturer of padlocks and related
security products, providing innovative security solutions for home,
automotive, campus, power sports, bike, and storage security needs for
consumers and contractors alike. Master Lock is part of Fortune Brands, Inc., a leading consumer brands company with annual sales exceeding $8
billion.
For more information on Master Lock and its award winning line of consumer
security products, please visit http://www.masterlock.com
About bioMETRX, Inc.
bioMETRX, Inc. designs, develops and markets finger activated products to
the consumer market under the common brand name -- smartTOUCH(TM); bioMETRX
Technologies, Inc. designs and engineers biometrics-based products for the
home security and consumer electronics markets; smartTOUCH Consumer Products,
Inc. tests and markets the company's biometrically secured products
For more information on bioMETRX and/or the company's smartTOUCH line of products including the Garage Door Opener, visit the Company website at http://www.biometrx.net
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